Buywifeflowers is a flower boutique targeting the audience that understands family values, love and care. The BWF approached us to create a branding that helped tell their story in a sophisticated and conceptualized way while highlighting core values.
The visual language was carried out through linear iconography and unusual geometry that could be used flexibly across BWF's branded materials. I carefully chose printed materials with textures that evoke the sense of natural elements such as flowers, leaves, wood and textile. The combination of natural elements gives the identity a level of sophistication, as well as a more hand-crafted appeal.