Alexander Zubenko
Senior Product Designer | Product Strategy
MSc Business Management Aston University (UK)
BA Business University of Hull (UK)
I design products people use every day from 0-to-1 launches to making established products break into new markets
Senior Product Designer
22’ — Present
Nulab
Redesigned how a successful Japanese SaaS company looks and sells in Western markets — leading product visual strategy, feature storytelling, and a team of five designers.
Founding Product Designer
19’ — Present
YuMuuv
Took a broken MVP to a daily-use wellbeing app with 208,000 users across 100 countries — owning mobile UX, gamification, and product design from day one.
Product Designer
20’ — 22
Code Enigma
Directed UX for UK public sector services including NHS and UKRI — accessibility-first design (WCAG 2.1 AA/AAA) serving millions of users.
I design products people use every day from 0-to-1 launches to making established products break into new markets
Senior Product Designer
22’ — Present
Nulab
Redesigned how a successful Japanese SaaS company looks and sells in Western markets — leading product visual strategy, feature storytelling, and a team of five designers.
Founding Product Designer
19’ — Present
YuMuuv
Took a broken MVP to a daily-use wellbeing app with 208,000 users across 100 countries — owning mobile UX, gamification, and product design from day one.
Product Designer
20’ — 22
Code Enigma
Directed UX for UK public sector services including NHS and UKRI — accessibility-first design (WCAG 2.1 AA/AAA) serving millions of users.
Featured Case Studies
Nulab — Making Legacy SaaS Products Desirable in Western Markets
Joined to solve a specific problem: technically strong Japanese SaaS tools that were hard to sell globally. Redefined the product's visual language and feature storytelling, led web and launch design for AI feature releases, and built a team of five designers to scale the work.
Read case study →
Nulab — Making Legacy SaaS Products Desirable in Western Markets
Joined to solve a specific problem: technically strong Japanese SaaS tools that were hard to sell globally. Redefined the product's visual language and feature storytelling, led web and launch design for AI feature releases, and built a team of five designers to scale the work.
Read case study →
Nulab — Making Legacy SaaS Products Desirable in Western Markets
Joined to solve a specific problem: technically strong Japanese SaaS tools that were hard to sell globally. Redefined the product's visual language and feature storytelling, led web and launch design for AI feature releases, and built a team of five designers to scale the work.
Read case study →
YuMuuv — From Broken MVP to 208,000 Users Across 100 Countries
Founding product designer who rebuilt a broken outsourced MVP in 3 months, then led a gamification-focused redesign that scaled the platform to 208,000 users across 100 countries and G2 market leadership.
Read case study →
YuMuuv — From Broken MVP to 208,000 Users Across 100 Countries
Founding product designer who rebuilt a broken outsourced MVP in 3 months, then led a gamification-focused redesign that scaled the platform to 208,000 users across 100 countries and G2 market leadership.
Read case study →
YuMuuv — From Broken MVP to 208,000 Users Across 100 Countries
Founding product designer who rebuilt a broken outsourced MVP in 3 months, then led a gamification-focused redesign that scaled the platform to 208,000 users across 100 countries and G2 market leadership.
Read case study →Additional Work
