Directing multi-disciplinary design teams and cross-functional strategies to scale a unified B2B brand experience and drive measurable conversion growth.
Architecting the foundational product strategy and end-to-end design system to scale a wellness SaaS from MVP to a market-ready platform serving 1,000+ corporate clients.
Leading UX consultancy for high-stakes UK Public Sector projects, ensuring rigorous WCAG 2.1 accessibility compliance across complex, mission-critical service portals.
Directing multi-disciplinary design teams and cross-functional strategies to scale a unified B2B brand experience and drive measurable conversion growth.
Architecting the foundational product strategy and end-to-end design system to scale a wellness SaaS from MVP to a market-ready platform serving 1,000+ corporate clients.
Leading UX consultancy for high-stakes UK Public Sector projects, ensuring rigorous WCAG 2.1 accessibility compliance across complex, mission-critical service portals.

As Design Team Lead, I unified four fragmented products into a cohesive ecosystem and introduced enterprise-ready AI features. Delivered +28% cross-sell conversion, +35% engagement, and 40% faster design-to-dev workflows through design systems and experimentation.
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As Design Team Lead, I unified four fragmented products into a cohesive ecosystem and introduced enterprise-ready AI features. Delivered +28% cross-sell conversion, +35% engagement, and 40% faster design-to-dev workflows through design systems and experimentation.
Read case study →
As Design Team Lead, I unified four fragmented products into a cohesive ecosystem and introduced enterprise-ready AI features. Delivered +28% cross-sell conversion, +35% engagement, and 40% faster design-to-dev workflows through design systems and experimentation.
Read case study →
Founding Product Designer who built an MVP and design system in 3 months, then led a gamification-focused pivot that grew the product to 208K+ users in 100+ countries and top G2 ranking across 14 categories.
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Founding Product Designer who built an MVP and design system in 3 months, then led a gamification-focused pivot that grew the product to 208K+ users in 100+ countries and top G2 ranking across 14 categories.
Read case study →
Founding Product Designer who built an MVP and design system in 3 months, then led a gamification-focused pivot that grew the product to 208K+ users in 100+ countries and top G2 ranking across 14 categories.
Read case study →






